Steve Linney blog /

Marketer shouting on a megaphone

What makes a good marketer?

In today’s busy and ever-changing economy, what is it that makes a good marketer? What skills and abilities do you need to be successful?

Can AI really become conscious?

Can AI really become conscious?

Whether AI can become conscious is an idea that has kept philosophers busy. An answer to the question seemed to come to the fore earlier in 2022 when a Google employee claimed its employers had developed AI that is now sentient… Are they correct? Can AI ever be conscious?

Psychedelic header image

How can psychedelics make marketing less evil?

The main point of marketing is to get someone to buy your product or engage with your brand. But does that happen through manipulation or mutual agreement? Let’s take a look at how psychedelics can make marketing less evil.

Meditation

How to use binaural beats to help your meditation

Music is my first love. The way our minds can connect to a bassline, random snare, vocal hook or singalong anthem is truly joyous. Music takes us to heightened states, which include not only ecstasy but also mindfulness – fully committing us to the moment.

Beeline case study video

Beeline case study

Beeline was in need of a video case study to use in a paid LinkedIn campaign.

Intent data

How to use intent data to grow ROI and sales

Understanding when a potential customer is ready to buy is crucial to any business – big or small. This blog looks at how you can use intent data to grow your ROI and boost sales.

Smiling woman

The data and marketing trends in 2022 you need to know

When Christmas decorations start to spring up, it’s only natural that we look to the future and wonder what 2022 has in store for us …

Decetralised finance graphic

How will decentralised finance affect insurance?

Not so long ago, cryptocurrency was viewed with a great deal of scepticism; it was for the dark web and not mainstream. But that’s changed and crypto is coming of age – disrupting the financial sector as it goes. How is that so, and how will it affect insurance?

AI

What does AI mean in insurance?

Tried and tested is always the best method, right? Well, not any longer. Today, agile insurers are turning to AI to gain new customers and grow their businesses. Here’s how it can help you.

Red car

The science behind why new customers ignore you – and how to fix it

We all like to think that we’re unique, but we’re not that different deep down. As marketing and salespeople, we need to tap into how our customers’ mind works. In this blog, we’ll show you how.

Yellow brain icon

How is AI changing insurance?

Tried and tested is always the best method, right? Well, not any longer. Today, agile insurers are turning to AI to gain new customers and grow their businesses. Here’s how it can help you.

AI bias

AI bias

Why does bias matter so much? How does it get into an AI? What are people, doing to avoid it? And, what the heck is bias anyway?

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