Author: Steve Linney

Psychedelic header image
Marketing

How can psychedelics make marketing less evil?

The main point of marketing is to get someone to buy your product or engage with your brand. But does that happen through manipulation or mutual agreement? Let’s take a look at how psychedelics can make marketing less evil.

Meditation
Meditation

How to use binaural beats to help your meditation

Music is my first love. The way our minds can connect to a bassline, random snare, vocal hook or singalong anthem is truly joyous. Music takes us to heightened states, which include not only ecstasy but also mindfulness – fully committing us to the moment.

Beeline case study video
Video

Beeline case study

Beeline was in need of a video case study to use in a paid LinkedIn campaign.

Intent data
Marketing

How to use intent data to grow ROI and sales

Understanding when a potential customer is ready to buy is crucial to any business – big or small. This blog looks at how you can use intent data to grow your ROI and boost sales.

Decetralised finance graphic
Cryptocurrency

How will decentralised finance affect insurance?

Not so long ago, cryptocurrency was viewed with a great deal of scepticism; it was for the dark web and not mainstream. But that’s changed and crypto is coming of age – disrupting the financial sector as it goes. How is that so, and how will it affect insurance?

AI
AI

What does AI mean in insurance?

Tried and tested is always the best method, right? Well, not any longer. Today, agile insurers are turning to AI to gain new customers and grow their businesses. Here’s how it can help you.

Yellow brain icon
AI

How is AI changing insurance?

Tried and tested is always the best method, right? Well, not any longer. Today, agile insurers are turning to AI to gain new customers and grow their businesses. Here’s how it can help you.

AI bias
AI

AI bias

Why does bias matter so much? How does it get into an AI? What are people, doing to avoid it? And, what the heck is bias anyway?