Category: Marketing

Psychedelic header image
Marketing

How can psychedelics make marketing less evil?

The main point of marketing is to get someone to buy your product or engage with your brand. But does that happen through manipulation or mutual agreement? Let’s take a look at how psychedelics can make marketing less evil.

Intent data
Marketing

How to use intent data to grow ROI and sales

Understanding when a potential customer is ready to buy is crucial to any business – big or small. This blog looks at how you can use intent data to grow your ROI and boost sales.

A brain on music
Marketing

Improve your creativity with music

It’s Monday morning. You’ve had a great weekend with friends and family, but now it’s time to crack on with what pays the bills. Except, you can’t. Your brain hasn’t yet caught on that it’s Monday. The only solution is to listen to quality music.

A primer for readability
Marketing

Content readability: a primer

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centred on readability